Pro-Environmental Behavior: Attitudes and Values ​​in a Colombian Population Sample Comportamiento Proambiental: actitudes y valores en una muestra poblacional colombiana

Abstract

The social sciences and, in particular, environmental psychology, have key elements for the understanding and modification of behaviors that help environmental protection. This study evaluated the relationship between environmental attitudes, different value orientations and pro-environmental behavior, providing evidence to the hierarchical model for ecological behaviors (Stern, 2000). With instruments constructed and adapted to the Colombian context and with a sample of university students, it was found through linear analyzes, that environmental attitudes and biospheric values are predictors of environmental behavior and that these variables are structured, even marginally, as indicates the hierarchical model. The different relationships observed and the methodological and theoretical challenges that derive from one of the pioneering studies in the area in Latin American contexts are discussed.